Senior Web Data Scientist

Company: Apple Inc.
Location: Sunnyvale
Posted on: April 1, 2025

Job Description:

Marcom is the creatively-led global team that oversees Apple's consumer facing marketing. We ensure the flawless development and execution of world-class communications across all medias and platforms. Every day, hundreds of millions of Apple customers around the world interact with our products. We drive the strategy and creative work that provide both new and existing customers with simple, engaging and inspiring marketing experiences. Marcom Data Science is responsible for delivering insights about Apple--s marketing efforts. The team embeds intelligence across Marcom teams to enable the creation of amazing customer experiences. If you're passionate about the intersection between marketing, data science, and web analytics, we encourage you to apply!This Senior Web Data Scientist role will perform strategic analysis of marketing assets across apple.com. This role will be integral in the evaluation of page and site design, and the launch of new products.RESPONSIBILITIES

• Analysis of webpage design and change impact analysis. Recommendations of optimizations based on data insights.
• Lead data analytics of Homepage placement Performance for Executive decision makers.
• Lead Data analysis of Worldwide Launch Reporting (high profile).
• Creation and application of new analysis and modeling methods especially using AI/ML tools.Minimum Qualifications

• 5+ years of experience working with Adobe Analytics, Google Analytics or other web measurement platforms (Adobe Preferred).
• 3+ years working with Tableau or other Data Visualization tools.
• 3+ years of experience working with SQL, Snowflake experience / Scripting experience and solid understanding of Statistical and Modeling methods.Preferred Qualifications
  • Experience using AI/ML workflows.
  • Experience with Statistical Modeling, Forecasting, A/B Testing.
  • In-depth knowledge of digital analytics data, measurement, methodologies and industry standards.
  • Significant Experience analyzing the launch of new products, services, marketing campaigns or websites.
  • Able to balance multiple projects and assignments with a focus on efficiency.
  • Extraordinary teammate who enjoys collaborating with others.
  • Lead Transformative Analytics and ML driven projects.
  • Consistent track record of delivering measurable outcomes through advanced analytics and through influencing decision makers through data.
  • Good communication and presentation skills with the ability to communicate analyses to a diverse group of partners including data scientists, creatives, and marketing leaders.Apple is an equal opportunity employer that is committed to inclusion and diversity. We take affirmative action to ensure equal opportunity for all applicants without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, Veteran status, or other legally protected characteristics. Learn more about your EEO rights as an applicant.
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Keywords: Apple Inc., Sunnyvale , Senior Web Data Scientist, IT / Software / Systems , Sunnyvale, California